Xinxi Zhong
Jan 29, 2025
We are excited to welcome Jonathan Copulsky from Northwestern University to FuSSO!
Academic Field: Marketing, Brand Strategy, Marketing Technology, and Digital Transformation
Academic Achievements: Jonathan holds a B.A. from Haverford College and an M.B.A. from the Stanford University Graduate School of Business, where he was an Arjay Miller Scholar. With over 35 years of experience, he has authored several influential works, including Brand Resilience (2011), The Transformation Myth (2021), The Technology Fallacy (2019), and many more. He has contributed to leading publications such as MIT Sloan Management Review, International Journal of Advertising, and Journal of Advertising.
We are thrilled to have Jonathan on board and look forward to advancing knowledge and pushing the boundaries of technology through this collaboration!
📅 Stay tuned to FuSSO's official updates for more information on related projects and research outcomes!